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Advocacy

Helping Change the Conversation for Mothers and Children

Better health for mothers and babies requires more than medical care. It also requires a community that values women, protects children, and is willing to talk openly about difficult issues.

The Mother & Child Hospital Foundation uses education, public awareness campaigns, storytelling, and partnerships to bring important issues affecting mothers and children into the public conversation.

Our campaigns have addressed issues including the value of mothers and daughters, gender-based violence, and gender-selective abortion.

In 2018, our #CelebrateHer campaign brought young photographers together to celebrate their mothers and highlight the everyday ways mothers shape the lives of their children.

That same year, we organized a public flash mob in Tirana to raise awareness about gender-selective abortion.

In 2022, we launched #TjetërHerëMeVajzë (“Next time, may it be a girl!”), turning a familiar cultural message about preferring sons on its head and using music and storytelling to celebrate the value of daughters.

Partner With Us to Reach More People

We believe organizations can have a greater impact when they work together.

Do you have an audience, creative talent, media reach, professional expertise, funding, or a platform that could help amplify an important message?

Partner with the Mother & Child Hospital Foundation to create campaigns that educate, challenge harmful attitudes, celebrate mothers and children, and reach people across Albania.

Your organization can help us take an important message beyond our own audience and into workplaces, schools, communities, media, and homes.

Together, we can help change the conversation—and create a culture where every mother, baby, and daughter is valued.

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    Every mother and child in Albania deserves quality healthcare. We partner with maternity hospitals to offer the best start possible.

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